How do you, as a business owner, create a unique website for your visitors? Use customer focused marketing.

Often, when business owners are thinking about having a website built, they will have website content that is specifically written for themselves when they really should be writing towards their target market, which are their customers.

When doing initial research for your website, implement customer focused research to ask some of the following questions

• What do you want to see on the website?
• How do you want to see it?
• What are your concerns around this topic?
• How can we solve them?
• What will bring you back to the website?
• What information do you need to buy the product or service?

Using the information that is given to you, you can have your web design company create highly focused copy that will answer all the questions that your target market has when they are researching your product or service online. By answering all the questions of your target market you will have successfully separated your website from your competitors’ website, thus making your website truly unique.

Blogging is a great way to get more traffic from the right audience for three reasons.
First, search engines will give your website more “love” if you have fresh content, and writing a blog is a great way to get more fresh content.
Second, people typically just don’t link to a boring corporate website, but they will link to an interesting blog article, so blogging can help you get more links.
Finally, if your blog is setup correctly, each blog article is its own webpage and therefore is a unique SEO opportunity, so you can really capture a lot of long tail (i.e. highly focused and narrow) traffic using a blog. Additionally, blogs allow you to engage your customers in a dialogue and humanize your brand.

Hello everyone and thank you for visiting our brand new blog.

The aim of this blog is to educate businesses and everyone else alike on the importance of web design and the positive effects that having a properly designed website will have on your business.

In the future you can look forward to seeing more resources available in our various posts, and the external resources that we have made available to you in our blogroll links section, all designed to help give you tools that will make your website stand out and be noticed.

We thank all of you so much for making us the web design company that fits your business!