How do you, as a business owner, create a unique website for your visitors? Use customer focused marketing.

Often, when business owners are thinking about having a website built, they will have website content that is specifically written for themselves when they really should be writing towards their target market, which are their customers.

When doing initial research for your website, implement customer focused research to ask some of the following questions

• What do you want to see on the website?
• How do you want to see it?
• What are your concerns around this topic?
• How can we solve them?
• What will bring you back to the website?
• What information do you need to buy the product or service?

Using the information that is given to you, you can have your web design company create highly focused copy that will answer all the questions that your target market has when they are researching your product or service online. By answering all the questions of your target market you will have successfully separated your website from your competitors’ website, thus making your website truly unique.

This entry was posted on Saturday, March 14th, 2009 at 8:37 pm and is filed under Web Design Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.