Blogging is a great way to get more traffic from the right audience for three reasons.
First, search engines will give your website more “love” if you have fresh content, and writing a blog is a great way to get more fresh content.
Second, people typically just don’t link to a boring corporate website, but they will link to an interesting blog article, so blogging can help you get more links.
Finally, if your blog is setup correctly, each blog article is its own webpage and therefore is a unique SEO opportunity, so you can really capture a lot of long tail (i.e. highly focused and narrow) traffic using a blog. Additionally, blogs allow you to engage your customers in a dialogue and humanize your brand.

This entry was posted on Tuesday, December 2nd, 2008 at 7:30 pm and is filed under Web Design Marketing, Web Design Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.