Probably the most important part of visual text elements in your websites that Google and other major search engines use to gauge placement is your HTML page title. Your page title is the text in the blue bar located at the top of your web browser.
The page title is vitally important because it gets maximum exposure in the search engine results pages. If you care about getting potential clicks to your website, and thus new customers, your page titles should be compelling and succinct, and for your best chance at conversions, it should accurately summarize the page content. For further chance at success consider putting in different page titles for each different page of your website. This will allow your business a further oppourtunity at capturing the valuable conversions that can lead to a new customer.
Too many times we have looked at a prospects website and seen the same page title used across the entire website, thus wasting a valuable oppourtunity at ranking higher in major search engines and losing potential new customers in the process.
Remember that a website is the first thing that a potential client or customer uses as a research tool when looking for a product or service. Also remeber that a search engine will likely be the first place a prospect will look for that product or service. Having properly written page titles as part of your SEO strategy will have a profound impact in your serach rankings, and thus, your business.